Borderlands GOTY of the Year (PS3)

Borderlands combines the best in first-person action with player customization and vehicular combat for incredible layers of gameplay depth. The game features a groundbreaking content generation system allowing for near-endless variety in weapons, item drops and character customization. Borderlands allows for multiple players to share the same game experience simultaneously online in co-op gameplay. Players can freely join or leave each other's games at anytime, or choose to play in the full single-player mode. These features, along with a rich and deep fiction that touches upon the mysteries buried beneath the surface of a danger-filled planet, combine to form a breakthrough experience that challenges the conventions of modern shooters.

Gun Lust: Choose from an arsenal of hundreds of thousands of weapons, each with their unique manufacturers, specifications and advantages. A revolutionary new content generation system provides for near infinite tools of destruction

Co-op Engineered Game Design: Borderlands is built from the ground-up to be an exciting and intuitive co-operative multiplayer experience that rewards players for executing advanced strategies and tactical maneuvers FPS Action Meets RPG Character

Progression: Players earn experience and gain proficiency in a number of specialties as they do battle with enemies

Intense Vehicular Combat: Get behind the wheel of and engage in intense vehicle-to-vehicle combat, complete with extensive damage modeling and spectacular explosions

Next Big Original IP From Gearbox Software: Experience the action and creativity derived from the pedigree of one of gamings most innovative and respected developers.